When it comes to lip care, not all balms are created equal. At Front Room Underfashions, we’re proud to offer a handcrafted favorite that’s made waves with its quality, ingredients, and down-to-earth charm: Serious Lip Balm. Whether you're battling Michigan’s dry winter air or just need an everyday go-to, this balm delivers comfort, care, and a little bit of fun.
Handmade with Serious Love
Serious Lip Balm is the creation of a community-driven, female-owned business based in Jacksonville, Illinois. What started as a small project to create better lip balm for friends and family quickly turned into a growing brand with a loyal following. Each balm is handmade using carefully selected, all-natural ingredients like:
- Sweet Almond Oil (Vegan) – A light, nutrient-rich oil that’s packed with Vitamin A, E, and essential fatty acids. It absorbs easily, softens dry lips, and helps to restore your skin’s moisture barrier without feeling greasy.
- Beeswax (Not Vegan) – Acts as a natural emollient and protective barrier. It locks in moisture while shielding your lips from environmental irritants like wind and dry air. Its natural structure helps give the balm its smooth glide and staying power.
- Shea Butter (Vegan) – Extracted from the nuts of the African shea tree, this rich butter deeply moisturizes and soothes cracked or chapped lips. It’s loaded with vitamins A and E, helping support skin regeneration and elasticity.
- Lanolin (Not Vegan) – Derived from sheep’s wool, lanolin is a powerful humectant, which means it attracts moisture and helps keep it locked into the skin. It’s especially effective in healing severely dry or sensitive areas, making it a key player in the balm’s healing properties.
- Vitamin E Oil (Vegan) – A natural antioxidant that supports skin cell repair and helps prevent further damage. Vitamin E oil also boosts the shelf life of the balm by protecting the other ingredients from oxidation.
The ingredients are chosen to nourish without creating that sticky, greasy feel many other balms leave behind. And because there are no artificial flavors, just natural flavor oils, the experience is subtly scented without being overpowering.
A Balm for Every Personality
What really sets Serious Lip Balm apart is its personality. The brand isn’t just about healing lips—it’s about having fun while doing it. You’ll find balms in a variety of scents and creative bundles like the popular “Fancy B*tch Bundle,” or seasonal favorites that make perfect gifts or self-care treats.
They also offer shimmer/tint versions and other products like bug-repellent balms and moisturizing lotions. But lip balm remains at the heart of what they do best: simple, natural care that works.
What People Are Saying
Serious Lip Balm has made its way into the hands—and hearts—of many. While Reddit discussions are sparse, feedback from customers on platforms like Etsy and local stockists tells a glowing story:
- “Wonderful product. Found some locally while small business shopping and love it. I was so happy to find it available on Etsy.”
- “They glide on so smooth and aren’t sticky or heavy at all.”
- “I love that it actually moisturizes instead of just sitting on top of my lips.”
Even wellness boutiques and small businesses that carry Serious Lip Balm have noted how the quality and consistency make it a reliable product their customers come back for.
Why We Love It at Front Room
At Front Room Underfashions, we carefully select every product we carry to make sure it supports women through all stages of life—from recovery to confidence and everyday care. Serious Lip Balm fits right into that mission. It’s gentle enough for sensitive skin, effective enough for healing dryness, and fun enough to bring a smile with every swipe.
We love that it’s made with care, crafted by women, and backed by a purpose-driven brand. Plus, it's affordable, easy to carry, and makes a thoughtful gift alongside other personal care items we carry in the store.
Where to Get Yours
Ready to try Serious Lip Balm for yourself? You can visit us at:
Front Room Underfashions
727 Lincoln Court Ste B
Lansing, MI 48917
Or feel free to contact us if you have questions about available scents, bundles, or anything else in our store. We’re always happy to help you find what works best for you or a loved one.
Come see what all the buzz is about—and give your lips the serious care they deserve.